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 I'm available!
I have just finished several large projects, and I am ready to take on new work.
"New" is the operative word here.
It's not the strongest or the smartest who survive, but those most able to change. I have been carefully tracking trends and patterns in the past year, and have amassed and analyzed a huge amount of data. I've cracked the code. Lots of people are making friends with the future, and so can you.
Here are some ideas guaranteed to work. Email me or call me (215) 735-7110 to get started. I look forward to hearing from you.
Why the iguana? It is one of the longest surviving species on the planet. And I think it's kind of cute.
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| Social Networking LIP -- Live and In Person |
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Sure, you know what's hot: Twitter, Facebook, LinkedIn, YouTube and e-newsletters. But are you involved yet? No time? Not technically inclined? Want help from a real person? All good questions that could stop you in your tracks, 'til now.
SN-LIP is total turnkey social networking solution live and in person, just maybe the first.
We are making this so easy for you, and so affordable, you can't afford NOT to try it! If you like the Zappo's live help line; you'll love this!
Account set up:
Facebook $100
LinkedIn $100
Twitter $50
Set up prices include: page set up, uploading information, and linking to your existing contacts list.
Monitoring/reporting:
Monthly $100/per month
Weekly $300/per month
Daily $800/per month
YouTube 1,2,3:
YouTube 1 - up to 4 hours shooting with 1 camera/1 audio, basic editing, three 1-3 minute postings -- $3,000
YouTube 2 - up to 8 hours shooting with 1 camera/1 audio, basic editing, plus teleprompter, three 1-3 minute postings -- $5,500
YouTube 3 - up to 8 hours shooting with full crew (camera, audio, director, lighting, make-up), advanced editing, teleprompter, concept and script development, three 1-10 minute postings -- $11,000
A la carte options: media training, posting video to your website or Facebook, DVDs for press packets or Quickfiles for epress kits, script development
Constant Contact eNewsletters:
Account set up: $160
One-time template design: $70
Each eblast (input copy, send, report): $45
Writing if needed: $120 (up to 500 words)
How's it work?
You pick from the menu, email or call us, and we do it! You can pay online, cash or check.
Who should do this?
· Every business should have a Constant Contact newsletter.
· While Facebook is more social, business consumer products, consultants and books do especially well, and all businesses and organizations at least need a placeholder here.
· Linked In is for professionals and business owners.
· Twitter is for everyone.
· YouTube is for everyone.
Have you had the itch to get on camera? Got tips you could be giving your clients? Want to send your customers some fun newsletters instead of the old blah, blah, blah?
 Step into cross channel marketing with SN-LIP. Does your marketing program feel like Dorothy in Kansas before the hurricane? Boring doesn't work anymore. SN-LIP takes you to technicolor Oz.
Compare: ONE 1/3 page color ad in Philly mag costs $11,060; for that same amount you could be on YouTube and get a whole year of newsletters AND Facebook, LinkedIn AND Twitter WITH weekly monitoring, and have still have change for cappuccino.
Email me or call (215) 735-7110 to get started!
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| Need a Vacation? |
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Everyone is wisely cutting out extravagances. Scientific studies however show that you need a change of environment to refresh yourself. Getting into a rut puts not only puts you in a bad mood, but it is actually dangerous for your health!
There's good news though. Because of mirror neurons, simply being in the presence of different people helps you think differently, and being with out-of-the-box people opens you up to new possibilities.
So take a break for a couple hours. Come brainjam with me. I promise you will be inspired and clearer, and leave with ideas that you can use right away. And it will be fun!
PS: Governor Ed Rendell did say "Krista Bard has the best ideas!" Find out why for yourself.
Send me an email or call (215) 735-7110 to schedule the shortest, sweetest, most productive vacation your professional self will ever have.
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| Call the Word Police! |
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In times of turbulence, people are more fearful and insecure, and need greater stability. Sure you know everyone is being frugal and careful; how cognizant are you that this attitude is affecting everyone's everyday language too?
Our behavior has changed and so have our words. Think about it, in one year's time, the word "luxury" has dropped in usage, sinking out of sight like the Titanic.
There's a whole list of words that sets off sirens now. Call the word police, moi, and I will review and purge your collateral materials of the offensive, old and outright harmful.
Words have power. Let me help you harness the energy. Let's express who you are and what you are doing so people can hear and understand and appreciate you as you truly are.
Email me your materials and I'll give you an estimate of what it would take to clean up your collaterals. Or call (215) 735-7110 to set up an appointment.
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| Collaborate: Grow and Cut Costs |
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Sure, lots of businesses and organizations have tried some joint promotions and co-sponsorships, and realized the benefits.*
We have entered the era of collaboration full force now though. Most folks realize it's smart to partner to find economies of scale and broaden their client base. We humans are just better together. Problem: our communication skills are just catching up.
The first big mistake people make is that they try to define the whole deal before they even meet a potential partner, rather than co-create something together. I have catalyzed hundreds of collaborations over the years, and I can help you set flexible guidelins and avoid killing the deal before you start, and avoid all the other common pitfalls along the way.
Sponsorship and collaborations are a specialty of mine. I love connecting people, and simplifying the complex.
What I do is:
· identify potential joint promotional partners and co-sponsors;
· open the door and set the stage for a meaningful dialogue;
· set up parameters of what you want and have to offer;
· help anticipate what they might offer and want;
· then help finalize the terms and create a win-win for all!
Want your next event to have a bigger audience? Email me or call me (215) 735-7110.
* Benefits?
In case you are curious, statistics and science have proven that by collaboration: you broaden your constituency base; you strengthen your brand by affiliation; if you link online, you raise your web crawler ranking by adding a citation; and you make more money too because of the extra exposure. Wow - did you realize that? And it feels great, and that counts too.
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| Stop Wasting Time in Meetings |
| In survey after survey, the biggest most aggravating time-wasters are meetings! No one can afford to be paying people for unproductive time, especially now.
In a one-on-one consult, or in a group training for your managers, you can learn:
· the best formats to use for different types of meetings;
· the secrets to setting up an effective agenda;
· how and when to keep the discussion open and NOT make a
decision purposely;
· how to advance from stage to stage of decision-making;
· rules for brainstorming sessions;
· how to handle challenges and off-topic queries;
· the best ways to start and end, and
· how to do it all within the allotted time!
Your next meeting could be empowering and fun, or more flat soda. Which do you prefer?
Email me or call me (215) 735-7110 for CO2 kind of meetings. |
| Neuro-marketing Redux |
| Finally, scientific studies are proving why what I recommend works so well!
Who's got time to read all those books though? You don't need to, I did it for you, and I put together a chart summarizing -- in plain English (!) -- the most important studies that tell you not only what you should be doing now, but why.
Email me and I will be happy to send it to you. |
| The Fastest Media Training Ever |
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Most normal businesses and organizations want press coverage. You are proud of what you do and want to get the message out to the world. But how?
I've put together a short powerpoint presentation that is a crash course in media training, with special suggestions for Do It Yourselfers, how to find publicists and other freelancers, how to build your media list, best ways to communicate.
 Want it? Email me and I will send it to you. Piece of cake.
(That's a Lithuanian tree cake, aka Raguolis, and you can order one from www.racinebakery.com. If you get one, do invite me over for coffee; I will say yes; it is really, really good.)
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Look forward to hearing from you, hopefully with news of cake shipment date!
Krista
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